Why Is It Important To Analyse The Internal Links On Your Website’s Landing Page?

Why Is It Important To Analyse The Internal Links On Your Website’s Landing Page?

Landing pages are very important pages to your website as they convert your visitors into potential customers, hence, you cannot afford errors on your landing pages.


Internal links pointing to your landing page can help you achieve your goal which is converting your visitors into potential customers by providing additional information to users about your product. 


In this blog, we will learn how to avoid internal linking mistakes on the landing page of your website. Moreover, how Dofollo would help you with analysing the internal links on your landing page effectively?


Now we will explore some mistakes that you can identify while analysing the internal links on your landing page:


  1. Broken Links on The Landing Page
  2. Presence of Too Many Internal Links
  3. Incorrect Placement Of Links

Broken Links On The Landing Page


Broken Links are hyperlinks that lead you to a page that either does not exist or has been redirected. 


Also, broken internal links can ruin your conversation rate because if a visitor wants to learn more about your product and comes across an error, this encourages visitors to leave your website, which creates a negative impact on user experience and SEO.



Presence of Too Many Internal Links On the Landing Page


Adding unnecessary links to pages that are not related to a conversation on your landing page might encourage the visitor to navigate away from the landing page, which might affect the conversation rate. 


Moreover, too many internal links dilute the link value and make it difficult for search engines to understand which link is more important.


For example, if you add an unnecessary link (maybe a link to another blog or another page of your website) on your landing page that takes the visitor away from the current page will majorly affect your conversation rate.


This is because your main motive should be keeping the visitor on the page and encouraging them to take some action not encouraging them to leave the landing page.


Incorrect Placement Of Internal Links On Your Landing Page


Placing the internal links at the top portion of the landing page increases the chances of getting clicked or encourages the user to take some action, increasing the Click-through Rate (CTR). 


However, placing the links in the lower portion of the landing page decreases the chances of getting clicked or the links are less visible to visitors.


Dofollo


Dofollo is an SEO tool that helps you analyse your internal links and build an effective internal linking strategy. 


Unlike other internal linking SEO tools, that provide suggestions only for outgoing links, Dofollo helps you with outgoing links as well as incoming links for a particular web page as it is essential to add internal links that point towards the target webpage to increase the visibility of the target page.


What makes Dofollo unique is that it helps you find internal linking opportunities that too based on AI suggestions.


With Dofollo, you can:



Audit The Internal Links On Your Landing Page Effectively 


Dofollo provides a graphical visualisation of your incoming and outgoing links (including backlinks and external links) which gives a better understanding of your internal linking structure after which you can audit the internal links according to your strategy by either adding potential links or removing unnecessary internal links from your site.



From the above image, you can visualize the current status of your internal links and all the incoming and outgoing links, including backlinks and external links of RabbitLoader.com.


Find Internal Linking Opportunities


As mentioned earlier, Dofollo is unique as it helps you find internal linking opportunities based on AI suggestions which helps your website rank higher on Search Engine Result Pages (SERPs). 


There is a feature called “Make Plan”, where you can find internal linking opportunities to improve your internal linking structure.


You will be able to see the incoming as well as outgoing linking opportunities which you can add directly to your website.

                      


Add Potential Internal Links To Your Landing Page


Whereas other tools require the manual addition of links which involves visiting the page, choosing the right anchor text and adding the link, which can be time-consuming.


Unlike other SEO tools, with Dofollo you can add potential internal links to your website directly without visiting the page and manually adding them. 

                           


Remove Unnecessary Internal Links From The Landing Page


After analysing the graphical overview, if there are any unnecessary internal links present on your website, you can delete them easily within a few clicks without visiting the page.



As you can see from the above image, firstly, you have to click on “Enable Deletion”, and then select the internal link you want to delete (from the graphical overview on the left).


Some additional features of Dofollo will help you with your internal linking such as tracking your backlinks and learning the internal linking strategies of your competitors.


In conclusion, it is important to add internal links that point to your landing page and make the landing page engaging.