Why is Page Speed Optimization Services so Important?

Why is Page Speed Optimization Services so Important?

Website page optimisation services are meant to help enhance the overall performance of a certain website. These are nothing but a set of strategies and collective practices that are applied to help enhance the speed of the website. There are also various other advantages of the Page Speed Optimization Services such as lower bounce rate, higher conversion rate, and enhanced user experience. 


There are various studies that suggest that the website speeds interrelate, along with the other key metrics. For instance, when it comes to the B2B site that has a loading time of 1 seconds has a conversion rate that is almost three times more as compared to a site which takes 5 seconds to load.


You need to understand that every second added to the load time, further steepens the difference in the conversion rate. So, how can you optimize the website speed? Well, it is the application of the Page Speed Optimization Services. 


How to Optimize The Website Speed?

Let us take a look at some of the best ways to optimize the speed of your website:


1. To Audit your Site


Prior to making any changes to your site that can impact the site loads and to be able to handle the contents, it is important to audit the current performance of the site. For this, you can make use of some free tools such as PageSpeed Insights.


These have been designed to get into the Core Web Vitals of the mobile or also your desktop, thus letting you know if you have cleared. Not just this, but is also offers a color-coded score that reflects the overall performance of your site. 


This assessment also comprises other factors such as: including your actual experience, to be able to access your website from various devices, and to check out what the experience is all about. To summarize, the more data you have the better it is to be able to enhance the speed and the overall performance of your website. 


2. To Prioritize the Potential Fixes


After you have been able to identify the speed related issues of your website, you need to try and fix them up as well. For this it is recommended to prioritize those solutions that are the most important for the performance of your website, according to what your visitors expect the most out of it.


It is advised to opt for certain diagnostics and tools offered by the Speed testings such as: PageSpeed Insights, that help to prioritize the optimisation efforts. 


3. The Evaluation of Current Hosting Provider


As mentioned before, there is a chance that it is your hosting provider that could be the main cause of the speed problems faced by your website.


Likewise, you need to bear in mind that there are various other factors that can lead to this speed related problem: their physical infrastructure of the provider, geographical location of the provider, the overall bandwidth of the network connection, the kind of web hosting your website. 


4. The Content Delivery Network-CDN


After all the data needed to fully load a certain site has been stored at a single place, the ongoing and initial load times tend to suffer. The worst part is that the problem will only increase as and when the data and internet providers continue to undergo the excessive growth in the internet traffic.


This is where the Content Delivery Network or CDN can helpout. It is because they utilize multiple servers to store the replications of the content through various locations.


As and when the visitors visit the site and choose the server or the servers that are nearest to the physical location. This is to further optimize the content delivery. 


Lately the CDN and its applications have grown quite popular globally, all due to the kind of performance enhancement they tend to offer. 


5. To Optimize the Images


Most of you might be knowing that the images can make your website all the more engaging the better. However, these can also slow down your website, thus making it quite annoying for the visitors.


This is especially applicable if the images are of high resolution. Hence, it is advised to compress the images before they are uploaded onto your website.


This saves a great deal of time and weight. Most photo-editing programs consist of ‘save for web’ options that help optimize the images for the website.However, there are also some free online options available for this purpose, such as: JPG, .PNG and .TIFF. TinyPG.


6. To Minimize the Redirects


The main function of the redirects is that these send the users away from the page on to another page that they have connected to.


This way you can connect to some high-ranking and high-traffic pages to the latest content that you have created. However, bear in mind that more the redirects the more is the load time. 


7. To Limit the HTTP Requests


All the HTTP requests such as: stylesheets, images,scripts, and fonts further add to the load time of your website. With the growth of your website, the HTTP requests also pile-up, thus creating a delay between the actual loading of the page and the click-throughs.


However, this can be easily minimized by the application of some great tools such as: CDN and minifying CSS and JS files. These work by limiting the number of HTTP requests that the site makes. 


8. To Compress, Compress And Compress


The website performance is further enhanced by compressing further without having to compromise the quality of the images and files. One of the most preferred compression frameworks in Gzip.


To get a better result you can contact the web hosting service about the kind of compression that they are using. In case there are none, then it is time to get the most preferred one for your website. 


CONCLUSION


Why is Page Speed Optimization Services so Important? Well, now you know why. Do share your feedback with us about the article and we would love to hear from you.